Universal Floral
Overview
Universal Floral are the number one provider of corporate plant décor throughout Ireland.
They are a family company operating in the interior landscaping business for over 40 years providing a local service nationwide with technicians based in Donegal, Limerick, Cork, Dublin and Belfast and with a recent expansion into London, UK.
They asked us to provide them with a responsive promotional website that also provided their full service offerings and also displayed their range of plants, planters & containers and floral displays.
We worked with a colour palette focussing mainly on whites, grey and a vibrant highlight green to reflect the modernity of the brand. We also devised a very user-friendly and intuitive navigational structure that brings the client on a journey through their various departments.
High quality imagery was used throughout to further enhance the quality of the website.
Detail
We provided a professional design that instantly establishes them as a company that delivers excellent product from a dedicated and passionate team. Large-scale, high quality photography of their product in-situ and also a gallery of product/service offerings were used as a visual aid.
The site is highly visual, driving brand awareness & consumer interest through product/service detail and description, and also evoking the Universal Floral brand through imagery, layout, colours and tone.
A very definite personality is expressed and related to the target audience. The site design employs a clean, sharp structure and layout with excellent use of top-quality imagery bringing colour to the site. Clear main navigation allows for immediate and intuitive browsing of content via links to the main site categories. Whilst essentially a brochure site, it also offers clear channels to discover further information, and to make contact.
The promotion of their team as experts in their field is successful, and it is this advice and knowledge that most customers buy into. It is now expressed through their client list and galleries that they supply large multinationals and also smaller businesses, providing the same level of support to all.
“Universal Floral spent a lot of time looking at various web design companies and are delighted that we choose Framework Design. I found their site impressive, we had similar clients and they were so easy to deal with. We had a couple of ideas, which Cameron and the team brought a magic wand to. Nothing was a problem and they were patient and caring. They are experts in their field and we would have no hesitation in recommending them.”
Marie Caffrey, Marketing Manager
Expertise,Industries & Technologies
Related projects
BBB Technologies
Brand development, website strategy, UX/UI design and development for BBB Technologies
View project
Maria Fenlon Interior Design
Maria is renowned for her subtle use of colour, her eye for detail and a unique piece of art.
View project
SpreadTec
Positioning SpreadTec, a specialist engineering brand, for a global audience.
View project