Irish Pride

Overview

Irish Pride is one of the largest bakeries in Ireland. We are a firm favourite with Irish families and our brand is ranked as the 13th largest grocery brand and the 6th largest Irish manufactured grocery brand in the retail market in Ireland. (Source: Nielsen 2014)

Irish Pride manufactures and distributes a diverse range of bakery products from sliced breads, seeded breads, burger buns, sodas and confectionery to their newest range of freshly baked pittas and wraps. They operate in a market leading position in many of these categories. They are the most modern and diverse bakery group in the country bringing fresh and innovative products to your home each day.

Detail

We have recently designed and developed the new Irish Pride website to promote their range of Irish baked bread products. Now fully responsive for, the site is designed and developed using HTML5 to ensuring maximum viewing experience on all devices including desktop, tablet and mobile. The branding is highlighted by the use of the Irish Pride red, highlighted with the strong yellow.

Targeted at parents, teachers and children it hosts a wide range of content and functionality including product detail, recipes, the baking process, food pyramid and worksheets. Users can also get nutritional advice from irish Pride's resident nutritionist Julie Dowsett.

High quality imagery supports excellent content housed in an attractive and intuitive site design.

"They understood our brief perfectly and we found the team to be extremely creative. They exceed our expectations by creating a website that reflects our brand values perfectly. The end result is a fun, engaging and interactive website that is easy to navigate and packed with all the information we wanted to communicate to our visitors. We found the team very easy to work with and helpful throughout the entire process. We highly recommend them to any company looking to develop a new website that is truly creative and innovative.

Claire Jackson - Irish Pride"