Butlers Chocolates magento website design & development

Overview

Butlers Chocolates, Ireland’s favourite luxury chocolatier for over 80 years requested that we develop an eCommerce website that represented the quality of their product, cafés and merchandise.

With multiple functions, which include product sales, tour bookings, café locator, loyalty management and brand marketing, it was essential that the site convey their ethos of 'purveying chocolate happiness'.

The website utilises the <a href="/services/magento-ecommerce">Magento eCommerce CMS</a> enabling multi-site management for their various location specific sites including those for Ireland, Europe, UK, USA, Australia and New Zealand

We have custom integrated BlueRunnerSolutions, a loyalty catalyst that is a true representation of the Butlers quality brand to further enhance the user experience.

We have also integrated the <a href="/services/booking-systems">DigiTickets</a> online ticket booking system, which enables real-time book facilities via the website for their Chocolate Experience Tour.

Visit the site now to purchase your chocolate treat, book one of their extensive chocolate tours or to find your local Butlers Chocolate Café.

We have also developed a mobile website for the Butlers brand.

This site has been shortlisted in the Retail Excellence category for the Golden Spiders and the IDI Awards.

The Brief

Having long established itself as a premier Irish chocolate brand, the Butlers website fell short in portraying the modern international brand it had become. Our main goal was to supply the user with an overall experience on the site that encompassed product purchasing, tour booking, educational content and information on the Butler’s Café’s and stores, both nationally and internationally.

With a focus on increasing online sales, the site focusses first and foremost on this task with the other areas of the business taking a secondary role. The site design also evokes the premium quality of the brand.

The Process

The site is not just a retail site for products, but is also the main booking hub for the hugely successful Butlers Chocolate tours. Needing to appeal to a large cross-section, in Ireland and internationally, it needed to be attractive, easy to use and informative.

The site employs innovations such as a predictive search tool, an interactive, international café locator and a Happiness section that is completely user-focussed. Their loyalty system is linked to both their POS systems and their website. The site has location specific versions for Ireland, UK, Europe, USA and Australia/New Zealand.
 

The Result

The rich chocolatey tones of the site evoke the premium quality of the brand and the site design overall reflects the modernity of the brand and their state of the art plant, as well as their international focus for product sales and expansion.

The site now competes internationally with other premium chocolate brands through user-focussed product display, ease of navigation, fast check-out processes, integrated loyalty systems, informative and educational content and an attractive and brand-centric design.

Their loyalty programme now completely connected integrated with their website and offline POS system, offering customers a full shopping experience through all outlets. Product searching & checkout is now an easy process, the site appeals to a broad demographic & is suitable for varying purchasing behaviour.

The site is built using the Magento eCommerce management system.

Testimonial

“From the outset, we felt that Framework Design had a clear picture of the direction we wanted to take with the new website and a deep understanding of our company and how the design, look and feel and functionality of the website should reflect the Butlers Chocolates brand as a whole. We are delighted to have chosen to work with Framework Design as our website development partners and we look forward to working closely with them on more upcoming exciting projects to enhance our online presence.”

- Kathy Smyth, Marketing Manager